The striking “Be Bold” campaign was created to make a statement for the 2014 year ahead. GC Eyewear is bright, fresh and fun for 2014. The “Be Bold” campaign covers both sunglasses and reading glasses, with a new focus on prescription-ready readers.
Synergy FX are forex brokers based in Sydney, Australia. They asked Galactic to brand their company to ensure relevance to their target market. We crafted a memorable brand identity based around key branding elements.
Based in Brisbane, Fitumi is a new clothing label aimed at the youth and young adult market. The brief requested the brand be “iconic” and “modern”. Our role expanded into various aspects of the brand, including marketing strategy, and advising on garment and apparel design. Fitumi is soon to launch to the market.
Australian Tourism Data Warehouse manage and supply all tourism data to ‘Tourism Australia’ and all tourism state bodies. We were approached to undertake their corporate rebranding as they were dissatisfied with their existing look. As part of the rebranding, the brief requested their new logo retain the essential look of their old logo, but better reflect the company’s key role in the industry, their professionalism and future direction.
Here’s a sneak peak at a concept of a little experimental fun side-project we are currently working on. It’s a new way to find and contextualise News in time and space in the digital world.
Here is a glimpse of the full rebrand and website redesign Galactic did for It’s My Wedding – responsive website with business directory, members and custom advertising system.
Pursuit Active aims to enter the sports eyewear market to compete with leading brands. We crafted a recognisable, sport brand enabling Pursuit Active to do this. The stylised “P” in the logo is an easily identifiable mark allowing for high brand recognition, while the imagery reinforces the brand to the consumer as a quality retail product.
Galactic were asked to collaborate on the Brisbane Roar Development and Roar Active Program websites. We art directed and designed both websites to complement the existing Roar branding style.
T+T Timewear required a brand with a classic timewear feel, yet flexible enough to be applied to the various T+T product lines. Inspired by Swiss origins of leading timewear brands, we created a strong logo to fit well into the existing market, but unique so as to remain memorable amongst other timewear brands. Through the brand, we highlighted the quality of product, while creating a desirable essence. We also produced packaging, point of sale material as well as other marketing material for the brand’s launch.
Stanthorpe Tours required a brand centred around a website to promote their new business of guided wine and scenic tours of the Stanthorpe and Granite Belt region. Galactic crafted a unique brand which sets it apart from existing competitors. We also created the “Un-Discovered Stanthorpe” campaign for the brand’s launch. The launch has been a huge success with bookings near full.
GC Eyewear required a new approach to their existing brand with a focus on repositioning themselves in their market. Galactic crafted a new branding portraying a fashionable product of high quality. The roll out of the rebranding has been met with high praise from stockists, with forecasts of increased sales. As a brand, GC Eyewear is now on level playing field with many other intermediate-priced and luxury eyewear brands.
Hardy’s required their new brand to invoke quality and trustworthiness for their food product lines. Galactic established a brand which felt instantly recognisable and reliable. Hardy’s are now stocked nationwide in supermarkets and fast becoming a household name.
Ice Vodka is a concept we were requested to flesh out for a new entry into the Australian beverages market. Galactic assisted with branding, labelling, advertising and campaign creation of “Frostbite Never Felt So Good”.
Well established and reputable Brisbane blind-makers, Vanguard Blinds, came to Galactic to refresh their brand and image. The result was a fresh take on their old logo and a focus for the new brand on the emerging market of developers and architects, while not alienating their current base of household consumers. Vanguard Blinds has grown and gone on to successfully capture both market segments.
Boadicea Brown was referred to Galactic to establish the full branding for this new jewellery design start-up business. We created a logo with interlocking circles – a link to the celtic history of Boadicea – while maintaining a modern look with colours representative of their specialisation – silver.
Galactic are working on a new brand for Australian consumers. It’s called James, and here is a sneak peak.
Rubrik manages, organises and specialises in organisational structure and change within corporate organisations, with a focus in the sporting sector. Galactic encapsulated all these elements into a single elegant mark, supported by a strong branding.